Mercedes-Benz decided to create a special, beautifully printed, limited edition calendar to distribute to its clients and retailers who buy and represent its line of work trucks. Martin was given the task to photograph people who make their livings driving Mercedes trucks, along with the drivers’ children, and the vehicles they rely on. The idea was to show that the kids “admire their parents for what they do and love the trucks, and might want to be truck drivers themselves.”

© 2024 Martin Schoeller